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  • About
    • About YourTango
    • The Benefits Of Publishing Articles On YourTango
    • Case Study: Dr. Karen Finn
    • Case Study: Kelly Rudolph
    • Happy Clients & Testimonials
    • Meet the Team
  • Marketing Services
    • Learn How To Write Your Book
    • How Business Consulting Can Help You
    • How To Drive Traffic To Your Website
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    • 2018 Expert Conference
  • Join YourTango Experts
  • Blog
    • Building Your Therapy & Coaching Practice
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    • Understanding & Using Social Media
    • Content & Digital Marketing Trends
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  • How To Write Killer Headlines That Your Clients Will Open

Events

How To Write Killer Headlines That Your Clients Will Open

Client reading a killer headline on a blog article on his phone.

Start Time

12:00 pm

September 20, 2018

Finish Time

1:00 pm

September 20, 2018

Address

Online

Content marketing is a the top of every good marketer’s to-do list. One of the most frustrating parts of being a writer is looking at your open rates. The feeling that washes over you when it’s 1% or 2% is palpable. How can you turn this around? Learn to write killer headlines!

It’s true that this skill is really only the tip of the iceberg, but it’s imperative if you want your reader to ACTUALLY read the article! Headlines lead to the first paragraph… from there you have to write good content and that’s a topic for another day.

In this free class, we’re teaching you how to write killer headlines that are both authentic and inspiring. Headlines that call your readers to click. Headlines that people yearn to share… that they feel comfortable putting on Facebook, Twitter or Pinterest.

So, while nothing goes far without a great article, it all begins with a great headline.  And in this realm, there’s lots of advice…

Everyone has a different approach to killer headlines:

  • Be conversational
  • Be emotional
  • Instill fear
  • Inspire curiosity
  • Include the number (of items on your list)
  • Speak about the unspeakable
  • Shock the reader

Truth is, all of these ideas can work BUT only in the right context.

In this free class, we’re teaching our Experts how to write killer headlines that inspire the reader to open your email, article, book, or newsletter.

Because without that open, why write?

Join us…

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