Content marketing is a the top of every good marketer’s to-do list. One of the most frustrating parts of being a writer is looking at your open rates. The feeling that washes over you when it’s 1% or 2% is palpable. How can you turn this around? Learn to write killer headlines!
It’s true that this skill is really only the tip of the iceberg, but it’s imperative if you want your reader to ACTUALLY read the article! Headlines lead to the first paragraph… from there you have to write good content and that’s a topic for another day.
In this free class, we’re teaching you how to write killer headlines that are both authentic and inspiring. Headlines that call your readers to click. Headlines that people yearn to share… that they feel comfortable putting on Facebook, Twitter or Pinterest.
So, while nothing goes far without a great article, it all begins with a great headline. And in this realm, there’s lots of advice…
Everyone has a different approach to killer headlines:
- Be conversational
- Be emotional
- Instill fear
- Inspire curiosity
- Include the number (of items on your list)
- Speak about the unspeakable
- Shock the reader
Truth is, all of these ideas can work BUT only in the right context.
In this free class, we’re teaching our Experts how to write killer headlines that inspire the reader to open your email, article, book, or newsletter.
Because without that open, why write?