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  • About
    • About YourTango
    • Meet The YourTango Expert’s Team
    • Case Study: Dr. Karen Finn
    • Case Study: Kelly Rudolph
    • Happy Clients & Testimonials
  • Marketing Services
    • Drive Traffic To Your Website Via SEO + Great Content
    • Business Marketing & Social Media Coaching
    • Book Coaching, Writing & Publishing Your Book
  • Blog
    • Build Your Therapy & Coaching Practice
    • Small Business Marketing & Communication
    • Understanding & Using Social Media
    • Content & Digital Marketing Trends
  • Contact
  • YourTango.com
    • YourTango Experts Membership
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digital marketing

28 Jun

What’s The Best Way To Use LinkedIn If You’re A Counselor, Coach Or Healer?

  • By Sharon Brandwein
How to create a LinkedIn profile and use LinkedIn for social media if you're a healing business.
LinkedIn Isn’t Just For Resume Building Anymore… With so many social media platforms to choose for digital marketing LinkedIn may be one that you haven’t considered yet. Most people consider
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20 Oct

Should You Create An Online Course Or Is It A Waste Of Time & Money? (COVID Update)

  • By Sharon Brandwein
Woman learning if she should create an online course by taking one.
As the pandemic wears on, one of the biggest trends YourTango’s Experts are involved in is creating online courses. A few that emerged in the past few months include a
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14 Oct

Is It Ever A Smart Strategy To Pay For A Facebook Boost On Your Organic Content?

  • By Melanie Gorman
Woman paying for a facebook boost post to help her organic content reach more people.
This is a fantastic question with the answer you probably expected: it depends. Deciding to boost a post on Facebook is a case by case/brand by brand choice and below
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17 Jun

How To Work With The Instagram Algorithm To Boost Your Content Engagement

  • By Tamara Sanon
Reading instagram posts that post highly in the instagram algorithm.
It’s time to be innovative with your marketing approach! There are many advantages to marketing your business on social media, the main benefits being that it’s more cost-effective and convenient
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03 Jan

5 Important Reasons To Recommit To Your Writing Practice in 2020

  • By Melanie Gorman
Woman working on her writing practice at home.
It’s common practice for marketers to grab the watchful eye of folks on Facebook with ads touting “quick fixes” and “easy solutions” to your marketing woes. Rarely, if ever, do
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11 Dec

Explain To Me What A Secret Or Closed Facebook Group Is & How To Leverage One To Help My Business

  • By Sharon Brandwein
Female entrepreneur investigating Facebook secret groups and facebook private groups.
Most people think that Facebook is only ideal for keeping in touch with friends and family across the miles. But since its inception, Facebook has evolved from a meager social
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11 Dec

How To Get Your Online Store Noticed Above Your Competition This Holiday Season

  • By Maatie Kalokoh
Holiday shopping from online stores this season.
With the holiday season approaching, it’s important to prepare for the major influx of consumers shopping online for gifts and holiday sales. This is also the perfect time for your
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30 Sep

Popularity Aside, What Is The Best Website Platform For SEO?

  • By Brian Montes
Woman thinking about best website platform for her business and the potential for SEO.
There’s no doubt that the Information Age has changed our lives in palpable ways. It has changed the way we live, the way we play, and perhaps most importantly the
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16 Aug

Tone & Voice: Why You Shouldn’t Underestimate Their Importance When It Comes To Engaging Your Readers

  • By Brian Montes
Woman contemplating why tone and voice matter in her writing.
The minicomputers in our hands (aka our phones) have drastically changed our lives and no stone is left unturned. Unlimited access to the world wide web has changed the way
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06 Aug

55 Resilience Quotes For The Small Business Owner In Need Of A Pick-Me-Up

  • By Sharon Brandwein
Woman feeling resilient, smiling about her life.
Just as easily as startups appear they tend to disappear. Generally speaking, startups have a high failure rate. It is estimated that 30% of new businesses fail within the first
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