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    • About YourTango
    • Meet The YourTango Expert’s Team
    • Case Study: Dr. Karen Finn
    • Case Study: Kelly Rudolph
    • Happy Clients & Testimonials
  • Marketing Services
    • Drive Traffic To Your Website Via SEO + Great Content
    • Business Marketing & Social Media Coaching
    • Book Coaching, Writing & Publishing Your Book
  • Blog
    • Build Your Therapy & Coaching Practice
    • Small Business Marketing & Communication
    • Understanding & Using Social Media
    • Content & Digital Marketing Trends
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small business marketing

02 Sep

TikTok For Business? Here’s What You Need To Get Started

  • By Jill Earl
Guy filming tiktok for business videos.
We’ve all seen them, those quick little videos on almost any topic imaginable. Log onto your platform of choice and there they are, waiting. Odds are you’re going to give
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23 Jun

3 Reasons Your SEO Strategy For Articles Is Falling Flat & How To Reinvigorate It Today

  • By Tamara Sanon
Woman working on her SEO strategy for her small business. Creative writing and copy.
As a business owner, the purpose of writing articles is to drive traffic that converts into sales. So if potential clients aren’t seeing or engaging with your content, it defeats
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16 Apr

5 Strategies High-Performance Execs Use To Manage The Impact COVID-19 Is Having On Their Business That You Should Emulate Right Now

  • By Melanie Gorman
Small business advice for handing COVID-19 - we're all in it together.
COVID-19 is having its moment in the spotlight. If this virus were a celebrity, I would say it’s kicking the other contestants square in the keester and looking like a
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07 Jan

Your Soup To Nuts Guide On Starting A Coaching Business: Marketing, Finding Clients & Thriving As A Coach

  • By Brian Montes
Woman raising her hand that she's excited about starting a coaching business.
Read this guide, print it out and make your business plan… In recent years the business of life coaching has exploded onto the scene of entrepreneurial start-ups. Lots of people
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11 Dec

How To Get Your Online Store Noticed Above Your Competition This Holiday Season

  • By Maatie Kalokoh
Holiday shopping from online stores this season.
With the holiday season approaching, it’s important to prepare for the major influx of consumers shopping online for gifts and holiday sales. This is also the perfect time for your
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26 Nov

How Instagram Hiding Likes Can Actually Help Your Online Business

  • By Maatie Kalokoh
Woman taking photo for Instagram - hiding likes.
Adam Mosseri, CEO of Instagram, announced that this week the platform will begin hiding likes for US users. When the update rolls out, the total number of likes on a
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19 Sep

Setting Realistic & Obtainable Social Media Goals For Your Coaching Practice Or Small Business

  • By Brian Montes
Calm young woman working on her social media goals and strategy..
As a business owner, one of the important steps required to gain exposure for your practice is to simply let the world know you exist. Now that websites are modern-day
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24 Jul

5 Tips For Effective Email Marketing & Newsletter Marketing Campaigns

  • By Brian Montes
Young business woman working on her email marketing campaign on her computer.
As a small business owner, your days are likely filled with all of the moving parts of your digital marketing strategy. Writing blog content, optimizing content for SEO and of
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10 Jul

The Marketing Ingredients Required To Attract High-End Clients To Grow A Successful Coaching Business

  • By Sharon Brandwein
Woman on her computer working on attracting high-end coaching clients.
It should be no secret that the key to building your coaching business (or any type of service based business) is attracting the right clientele. More often than not, new
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19 Jun

Do You Need A Social Media Coach Or A VA (Virtual Assistant) To Help Grow Your Business?

  • By Sharon Brandwein
Woman asking herself the question of should she hire a social media coach or a VA?
When you’re in the throes of running a small business you will quickly find that you must wear a lot of hats. With a small business, you are the owner,
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