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  • About
    • About YourTango
    • Meet The YourTango Expert’s Team
    • Case Study: Dr. Karen Finn
    • Case Study: Kelly Rudolph
    • Happy Clients & Testimonials
  • Marketing Services
    • Drive Traffic To Your Website Via SEO + Great Content
    • Business Marketing & Social Media Coaching
    • Book Coaching, Writing & Publishing Your Book
  • Blog
    • Build Your Therapy & Coaching Practice
    • Small Business Marketing & Communication
    • Understanding & Using Social Media
    • Content & Digital Marketing Trends
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Building Your Therapy/Coaching Practice

22 Feb

What Is Google My Business & How Can It Help Me With Local SEO? (February 2021 Updates)

  • By Brian Montes
Small business owner thinking about Google My Business & GMB to grow her online presence.
Picture this, you’re hungry, it’s late, and you’re nowhere near home. What do you do?  Chances are, if you’re like most people, you’ll do a quick Google search of nearby
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02 Sep

Ways To Generate Positive Client Reviews & Social Proof In Your Services (Even If Reviews Are A No-No In Your Industry)

  • By Tamara Sanon
Happy small business owner after thinking about how to get positive client reviews on sites like Google my business and amazon.
If you take anything away from this article, let it be this: don’t underestimate the power of reviews especially in today’s climate. In 2020 it has become abundantly clear that
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11 Aug

3 Reasons Clients Try To Negotiate On Price & How To Avoid Unwise Price-Cutting During The Pandemic

  • By Tamara Sanon
Life coach contemplating price negotiations for client.
As a professional and business owner, it’s important that you know your worth and the worth of your services. Understand that what you are offering has the potential to transform
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12 May

How To Market Your Business With A Sensitive Hand & Stay Afloat (COVID-19 Times & Beyond)

  • By Melanie Gorman
Sensitive marketing for small business owners during COVID-19 and beyond.
Claiming that we are living in an uncertain time right now would be a mighty understatement. Right now, there’s almost no such thing as life as usual in your profession
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16 Apr

5 Strategies High-Performance Execs Use To Manage The Impact COVID-19 Is Having On Their Business That You Should Emulate Right Now

  • By Melanie Gorman
Small business advice for handing COVID-19 - we're all in it together.
COVID-19 is having its moment in the spotlight. If this virus were a celebrity, I would say it’s kicking the other contestants square in the keester and looking like a
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06 Apr

22 Pick-Me-Up Quotes To Help Manage Your Anxiety & Business Worries During COVID-19

  • By Matthew Amenduri
Manage your anxiety by calming down, deep breathing and getting clarity.
There are normal times, and then there are not normal times. This is not a normal time. Businesses are shutting their doors and customers are staying home as a pandemic
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07 Jan

Your Soup To Nuts Guide On Starting A Coaching Business: Marketing, Finding Clients & Thriving As A Coach

  • By Brian Montes
Woman raising her hand that she's excited about starting a coaching business.
Read this guide, print it out and make your business plan… In recent years the business of life coaching has exploded onto the scene of entrepreneurial start-ups. Lots of people
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30 Oct

How Client Testimonials Can Bring In New Business (Plus How To Generate Testimonials Ethically If You’re A Healing Professional)

  • By Sharon Brandwein
Happy woman satisfied after generating happy client testimonials.
Client testimonials can be a powerful marketing tool for any business large or small. But the fact is, when you make a claim about your product or service, you must
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15 Oct

What Should Be Included On A Life Coach Or Counselor’s About Me Page?

  • By Sharon Brandwein
About me?
While it’s often relegated to the likes of a curriculum vitae in paragraph form, it’s no secret that an about me page can be difficult to write.  It’s also challenging
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30 Sep

Popularity Aside, What Is The Best Website Platform For SEO?

  • By Brian Montes
Woman thinking about best website platform for her business and the potential for SEO.
There’s no doubt that the Information Age has changed our lives in palpable ways. It has changed the way we live, the way we play, and perhaps most importantly the
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