Lots of marketing professionals claim to have the “key” or the “trick” to helping you attract new clients to your practice. The challenge for most is that those strategies or
In the grand scheme of all that you can do to build your practice, a discussion on SEO is one of the most important conversations to have. First, let’s
In the world of SEO, there are two kinds of keywords you want to consider in your strategy: long tail keywords and short tail keywords (or head terms). Long tail
In the world of marketing, publishing articles or blogs has become an absolute must if you want to actually have regular traffic to your website. But it’s not the only
A well-crafted elevator pitch is one of the most important tools every business owner needs. Having one will allow you to quickly answer the question, “what do you do for
Lots of people want to write a book. In fact, upwards of 90% of Americans say that they want to write a book which is mildly bananas, but still true.
In the world of mental health, therapy and coaching, there are many ways to market your business in the hopes of finding clients. One of the more popular ways for
When clients ask us what separates a successful therapy practice from a mediocre one, a few very specific things come to mind: training, location, technology, ease of access, pricing… to name a few. But the one that stands out at the top, is branding.