Businesses are multi-faceted. The number of tasks a small business owner must tackle on their own can feel overwhelming. Often we spend time and resources on areas that don't net results. By quantifying what your business actually needs to grow, you will learn to make business decisions that legitimately move your business ahead in the most strategic and productive ways.
You need to know what tasks are necessary for your success versus those that are a waste of time. The classic case is social media. Does every healing business need a presence on Facebook, Pinterest, Twitter, Instagram, AND YouTube? Some do and some do not.
With the right social media coach and business support, you will discover what you most need to succeed and take ONLY the RIGHT steps.
Here's the rub: As a small business owner, you don't have to DO everything, but you do have to make sure it all gets done. When you understand what activities lead to success, your daily business life becomes easier to manage.
We teach the must-know tools that simplify your work so life gets simpler.
Through diligent tracking, you always know what is and what ISN'T working. From there, we can adjust your strategy so it keeps you on track as trends change, and important sites like Google and Facebook make updates that directly affect your business.
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How Can Business Consulting & Social Media Coaching Help Your Practice?
As the challenges in our world continue to grow, the need for helping professionals is on the rise. Challenges like stress and loneliness are at an all-time high, so much so that governments around the world are taking notice and addressing these issues at national levels (in January 2018 the UK government appointed the first Minister of Loneliness) to try and meet this increasing demand for services.
That means, as a healing professional it's more important than ever to be easily accessible to your clients.
Yet, many clinicians are still very hard to find.
Many have outdated websites that are not mobile friendly and are under penalties from places like Google. In the rush to do great work, clinicians and healers are falling behind.
This is where we step in.
Business consulting is unlike other forms of business coaching or specific service-oriented packages like SEO or branding. The primary difference is that when you work with a business consultant, the focus of the work is decided by you. Many clients like this approach because it allows them to explore lots of different areas that need help.
For example, it could be that your website needs an update or you may need to learn how to blog. Perhaps you need to learn the ins and outs of content marketing so you can attract more clients to your website. Or you have a big idea in your mind about a book, TedTalk or even retirement and you need to learn where to start or how to make progress.
When we begin working with a client, our approach is to discover the goals you most want to achieve and get super-realistic about what's required to reach your goals. Our expertise for more than a decade has been with healing professionals exclusively, so we genuinely understand your struggles.
Social Media Coaching Takes Your Published Articles To A Whole New Level
Lots of people understand the need for content marketing, and yet even when they write a few articles, their words are missed by the people who need them the most. If you want your articles to reach potential clients, you have to get your articles in front of those folks. And the easiest way to do that is via social media.
Why? Because millions and millions of people are on sites like Facebook and Pinterest every day. The numbers are truly staggering. Want the latest trends on social media? Keep up with our "understanding social media" blog or register above for our newsletter. With constant changes, it's nearly impossible for solo practitioners to stay ahead of the curve. We do that for you in our blog.
Other outlets for your content include our sister site, YourTango.com
YourTango has millions of readers each month, all at various stages of seeking help and advice. As a member there, you can publish your own articles for sharing with our readers and gain the pageviews and traffic that really catapult you in front of people in need. Our hot topic's program gives you writing prompts so you don't have to struggle with topic ideas. From there, your well-crafted articles are shared with millions. Not sure if you're ready to write, we have a 5-session writing class that will get your skills up to speed so you can do this right (contact us for details).
But your success in all of these areas hinges on a business strategy that attracts clients who are able to purchase your services and can afford your fees. You won't know what those numbers look like without an SEO strategy. Business consulting can help you identify the facts about your audince and your niche. Are people really looking for you in the way you word your offers? Do their symptoms match the language you use in your articles and on your website?
If you're unsure if you have a match between the two, we can help you.
YourTango Expert's business consulting service team has experience with all of these issues and have successfully helped counselors, coaches, doctors, nutritionists, healers, spiritual leaders and writers through all of these challenges.
When you're ready for this type of support, you've reached a milestone. Your experience will change exponentially when you have a team. The world has gone digital, and we can help you figure out your place in it.