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  • About
    • About YourTango
    • Meet The YourTango Expert’s Team
    • Case Study: Dr. Karen Finn
    • Case Study: Kelly Rudolph
    • Happy Clients & Testimonials
  • Marketing Services
    • Drive Traffic To Your Website Via SEO + Great Content
    • Business Marketing & Social Media Coaching
    • Book Coaching, Writing & Publishing Your Book
  • Blog
    • Build Your Therapy & Coaching Practice
    • Small Business Marketing & Communication
    • Understanding & Using Social Media
    • Content & Digital Marketing Trends
  • Contact
  • YourTango.com
    • YourTango Experts Membership
    • The Benefits Of Publishing Articles On YourTango
  • Home
  • building a brand

building a brand

02 Sep

Ways To Generate Positive Client Reviews & Social Proof In Your Services (Even If Reviews Are A No-No In Your Industry)

  • By Tamara Sanon
Happy small business owner after thinking about how to get positive client reviews on sites like Google my business and amazon.
If you take anything away from this article, let it be this: don’t underestimate the power of reviews especially in today’s climate. In 2020 it has become abundantly clear that
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12 May

How To Market Your Business With A Sensitive Hand & Stay Afloat (COVID-19 Times & Beyond)

  • By Melanie Gorman
Sensitive marketing for small business owners during COVID-19 and beyond.
Claiming that we are living in an uncertain time right now would be a mighty understatement. Right now, there’s almost no such thing as life as usual in your profession
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11 Aug

Motivational Quotes To Remind You Why You Work In The Trenches With Clients

  • By Melanie Gorman
Two friends motivating each other to stay on track.
Some days it’s hard to be a therapist or a healer. You hear with an open heart the challenges of your clients. Often without thought of how witnessing your client’s
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06 Aug

55 Resilience Quotes For The Small Business Owner In Need Of A Pick-Me-Up

  • By Sharon Brandwein
Woman feeling resilient, smiling about her life.
Just as easily as startups appear they tend to disappear. Generally speaking, startups have a high failure rate. It is estimated that 30% of new businesses fail within the first
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10 Jul

The Marketing Ingredients Required To Attract High-End Clients To Grow A Successful Coaching Business

  • By Sharon Brandwein
Woman on her computer working on attracting high-end coaching clients.
It should be no secret that the key to building your coaching business (or any type of service based business) is attracting the right clientele. More often than not, new
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05 Jun

Demand More From Your SEO Audit By Knowing What Should Be Included In An SEO Website Audit

  • By Sharon Brandwein
Learning about an SEO audit for your website.
If you’re a business owner with a website, chances are at some point you will be solicited by a company or companies that attempt to scare or confuse you into
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14 May

How To Make A Gmail Account In Less Than 20 Minutes

  • By Sharon Brandwein
Woman smiling at her computer after learning how to create a gmail account.
If there’s any chance that you’re still working with a Yahoo account or heaven forbid AOL, it may be time to give your email an upgrade. All judgment aside, outdated
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12 Mar

Got The Small Business Blues? Get Some Help For Goodness Sake!

  • By Melanie Gorman
Virtual assistant helping counselor run her business.
It’s not as hard or as expensive as you think… As a coach for small businesses and entrepreneurs, one of the biggest drains on progress is the never-ending feeling of
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01 Feb

What The Best Therapist Websites Have In Common + Tips To Fix Your Own

  • By Sharon Brandwein
Couple exploring what makes for the best therapist websites.
It’s one thing to own a domain name and procure efficient web hosting. But when you are building a business, you’ll quickly find out that just having an operational website
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21 Jan

What Is A Niche & Why Knowing Your Niche Will Simplify Your Blogging And Content Marketing Strategy

  • By Sharon Brandwein
Chalkboard with find your niche written.
When it comes to blogging, there is one piece of advice that seems to be offered time and again which is “when you talk to everyone, you speak to no
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