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  • About
    • About YourTango
    • Meet The YourTango Expert’s Team
    • Case Study: Dr. Karen Finn
    • Case Study: Kelly Rudolph
    • Happy Clients & Testimonials
  • Marketing Services
    • Drive Traffic To Your Website Via SEO + Great Content
    • Business Marketing & Social Media Coaching
    • Book Coaching, Writing & Publishing Your Book
  • Blog
    • Build Your Therapy & Coaching Practice
    • Small Business Marketing & Communication
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  • Home
  • SEO strategy

SEO strategy

29 Sep

Is There An Ideal Blog Post Length For Your SEO Content Strategy?

  • By Melanie Gorman
Woman exploring her articles on her website and working on her ideal blog post length for SEO content strategy
When it comes to blogging, the number one question students ask me is “how long should my article be”? That question is quickly followed by these two: Is there an
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23 Jun

3 Reasons Your SEO Strategy For Articles Is Falling Flat & How To Reinvigorate It Today

  • By Tamara Sanon
Woman working on her SEO strategy for her small business. Creative writing and copy.
As a business owner, the purpose of writing articles is to drive traffic that converts into sales. So if potential clients aren’t seeing or engaging with your content, it defeats
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30 Sep

Popularity Aside, What Is The Best Website Platform For SEO?

  • By Brian Montes
Woman thinking about best website platform for her business and the potential for SEO.
There’s no doubt that the Information Age has changed our lives in palpable ways. It has changed the way we live, the way we play, and perhaps most importantly the
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05 Jun

Demand More From Your SEO Audit By Knowing What Should Be Included In An SEO Website Audit

  • By Sharon Brandwein
Learning about an SEO audit for your website.
If you’re a business owner with a website, chances are at some point you will be solicited by a company or companies that attempt to scare or confuse you into
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21 Jan

What Is A Niche & Why Knowing Your Niche Will Simplify Your Blogging And Content Marketing Strategy

  • By Sharon Brandwein
Chalkboard with find your niche written.
When it comes to blogging, there is one piece of advice that seems to be offered time and again which is “when you talk to everyone, you speak to no
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11 Jan

How SEO & Social Media Marketing Work Together To Create The Greatest Online Results

  • By Sharon Brandwein
Understanding how social media marketing, seo and content marketing work together.
More often than not, people tend to put SEO, social media marketing and traditional marketing into three separate “buckets”. Until they decide to dig a little deeper, they may think
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03 Jan

An Introductory Guide To SEO For Counselors (And Other Healers Who Work In An Office Setting)

  • By Sharon Brandwein
Counselor in session considering seo for counselors and healing practices.
When you decide to embark on promoting your business, your research will invariably lead you to the concept of SEO time and again. SEO or “search engine optimization” is everywhere.
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03 Oct

Should I Send A Newsletter From My Therapy Or Coaching Website?

  • By Melanie Gorman
Woman reading on her phone how to send a newsletter for her coaching business.
Sending a newsletter is not the arduous task that it once was. In fact, for many therapist and coaches, it’s something that if you’re blogging now, you can easily fit
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11 Sep

Why Therapy Websites Need SEO (Search Engine Optimization) + Why You Need To Start Now To Be Successful In The Future

  • By Melanie Gorman
Man with baby working on his site learning why therapy websites need SEO.
In the grand scheme of all that you can do to build your practice, a discussion on SEO is one of the most important conversations to have. First, let’s
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20 Jul

What Are Long Tail Keywords & Why They Matter More Than You Might Imagine To Your SEO Strategy

  • By Melanie Gorman
Man working on his computer trying to understand long tail keywords work.
In the world of SEO, there are two kinds of keywords you want to consider in your strategy: long tail keywords and short tail keywords (or head terms).  Long tail
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