When it comes to blogging, the number one question students ask me is “how long should my article be”? That question is quickly followed by these two: Is there an
As a business owner, the purpose of writing articles is to drive traffic that converts into sales. So if potential clients aren’t seeing or engaging with your content, it defeats
There’s no doubt that the Information Age has changed our lives in palpable ways. It has changed the way we live, the way we play, and perhaps most importantly the
If you’re a business owner with a website, chances are at some point you will be solicited by a company or companies that attempt to scare or confuse you into
When it comes to blogging, there is one piece of advice that seems to be offered time and again which is “when you talk to everyone, you speak to no
More often than not, people tend to put SEO, social media marketing and traditional marketing into three separate “buckets”. Until they decide to dig a little deeper, they may think
When you decide to embark on promoting your business, your research will invariably lead you to the concept of SEO time and again. SEO or “search engine optimization” is everywhere.
Sending a newsletter is not the arduous task that it once was. In fact, for many therapist and coaches, it’s something that if you’re blogging now, you can easily fit
In the grand scheme of all that you can do to build your practice, a discussion on SEO is one of the most important conversations to have.
First, let’s
In the world of SEO, there are two kinds of keywords you want to consider in your strategy: long tail keywords and short tail keywords (or head terms). Long tail